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Consumer Survey 2010
Answer questions as they relate to you. For most answers, check the boxes most applicable to you or fill in the blanks.

Please provide the following (*required)
First Name*
Last Name*
State / Province*
Email*

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Demographics

What is your age?
18 - 24
25 -34
35 - 44
45 - 54
55 -64
65 +
Prefer not to answer

What is your ethnicity?
African American
Asian
Caucasian
Hispanic
Native American
Native Hawaiian
Pacific Islander
Other

What is your average household income?
Under 20,000/year
20,000 - 39,999
40,000 - 59,999
60,000 - 79,999
80,000 - 99,999
100,000 - 149,999
150,000 and above
Prefer not to answer

From which store did you purchase the Ajinomoto Frozen Foods product? (Store name)

How often do you purchase Ajinomoto Frozen Foods products?
First time
Daily
More than once per week
At least once per week
At least once per month
At least 4 times per year
Less than 4 times per year
Not sure

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Product

Which product category did you purchase from?
Gourmet Series (Potstickers, Chicken Fried Rice, Orange Chicken Meal Kit, Vegetable Chow Mein)
Gyoza
Shumai
Rice Bowl / Don
Rice
Other

Please fill out the product name that you purchased. (name on the package)

What was the reason for your purchase of the Ajinomoto Frozen Foods products?
Impulse buy (First time purchase)
Repeat purchase
Recommended by friend/family
Sales promotion
Other

Please rate the price of the product in relation to the portion size and quality.
Too expensive
A little expensive
Good
Very good
Excellent

Please rate the portion size of the product.
Bad
Poor
Good
Very good
Excellent

How easily were the cooking instructions understood?
Very difficult to understand
Difficult to understand
Easy to understand
Very easy to understand

Please rate the taste of the product that you purchased.
Bad
Poor
Good
Very good
Excellent

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Overall Quality

Please rate the overall quality of the product you purchased.
Bad
Poor
Good
Very good
Excellent

Would you purchase the product again?
Yes
No
Maybe

Would you recommend the product to others?
Yes
No
Maybe

When you shop which one of the following item is most important to you?
Cooking method (easy, fast)
Convenience
Price
Quality
Taste
Healthy ingredients
Other:

Which one item are you most likely to try?
Rice Bowl/Don
Gyoza/Potstickers
Fried Rice/Rice
Meal kit
Pan Fried Noodle
Shumai Dumplings
Soup Noodle
None

If you chose an item on Q.17 that you would like to try, do you have specific flavor?

Would you like to receive e-mail newsletters regarding products from Ajinomoto Frozen Foods USA, Inc. in the future?
Yes
No

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